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ETAJ artist-run space
Strada George Enescu 43

E T A J is an artist-run space, a catalyst for the efficiency of the contemporary artistic object in the local context. Several artists have grouped themselves into the idea of ​​forming a cultural cell. In their approach, but also in the relationship between them, there is no conventional pattern. Whether it is a group exhibition, personal exhibition or other events initiated here, the principles of artistic practice and a sense of authenticity are those that guide the collective actions started at ETAJ.

Smash Cut

INSTALATIE


Tip eveniment
DESCHIS si la NAG
Perioada Expozitie
15.10.2021 - 17.10.2021

Smash Cut is a group exhibition project based on the adaptation and interpretation of the idea behind the smash cut cinematic technique into a visual art experiment of interdisciplinary works (artistic installations).
The inspiration behind the exhibition’s title comes from the cinematic terminology, designating the method of inserting an unexpected frame in a succession of frames with a clear chronological narrative line. The purpose of this technique is to enhance the drama, bring nuances to the narration or support a particular type of visual aesthetics. It experiments with viewers expectations by joggling sudden loud moments with quiets ones in order to induce a sensation, a feeling or support a narrative idea or thread. This translates into a methodically thought-out intervention, a refined jamming that changes the monotonous and predictable rhythm. 
A possible analogy is the presence of contemporary art as a sudden and unexpected inception in people’s everyday lives, an interlude that may or may not question the tangible reality where we each play the role of a coordinate. Contemporary art inserts itself in society because it is itself social. The artist’s intervention eventually becomes an identity print in a fleeting, contextual space. 
The Smash Cut project thus represents an artistic intervention in an artist-run space that questions the relation created between itself as a fleeting context and the contemporary artistic object, leaving the power of establishing significance as a decisive factor in how the exhibition is received.