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”Art on Display” is a project initiated by Asociația Ephemair reuniting a series of site-specific artistic interventions in shop windows and high street venues located in the central area of Bucharest.
On the map of the White Night of the Galleries, the public will discover two such interventions: in the courtyard of the George Enescu Museum and in a shop space on Calea Victoriei (Musette).
This approach to urban space is a reflection on the current aesthetic status of the city, imposing a dialogue with the overabundence of commercial images which fills our every day life. By punctuating the natural journey through the city with artistic works and interventions a tension is created between the images of ”seduction” built by the marketing industry and those generated by the artists’ need to reclaim a visible, accesible space of their own.
Eveniment NAG
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19:00 - 04:00 BucharestArtists: Laura Dumitrescu, Gabriela Mateescu, Beniamin Popescu
“I think that the accident is the future form of art.”
- Paul Virilio
Photos from Facebook and personal archives are used by the artists to recreate a personal digital environment. Artificial artifacts of a lost memory, these images are resulting from incorrect use of generating codes, but they are also the cause that initiates the upload’s failure in the digital environment.
In the absence of physical existence of these photos, the destruction of the representation is the equivalent of extinction. Applications such as social media/ networking encourage users to become more public with the information not long ago considered private.
Digital narcissism seems to be a display strategy that perpetuates a distorted reality and reinforces these disillusioned events. In this way, the image alteration caused by the introduction of induced errors results in the rearrangement of the real space through a distortion and reuse of common objects.
