The "Celula de arta" project eludes the conventional gallery space, to create a direct and nonconformistic dialogue between the art work and the viewer. Celula aims at championing contemporary creativity in niche visual, musical and live show arts. It encourages the development of new artistic expressions that are accessible to the street audience on a daily basis. Cover Celula is an alternative space that forms a direct and nonconformist dialogue between video art and the viewer. A space for billboards becomes an ideal support for video installations. CAROL 53 is an urban space similar to public squares, which allows numerous activities, either similar or contradictory ones: building developments, cohabitation, relaxation and informal debates, film projections, theatrical rehearsals, free marketplace etc. A fusion of programs and functions. Carol 53 is an open environment which stimulates, encourages and promotes the initiatives of individuals or groups. It’s an apolitical and non-discriminating space. We want to provide a neutral environment where divergent or convergent social categories can confront and share ideas, where the relationships between different generations can be redefined, with the purpose of developing the city and its culture.